(how to not do the same) Hi Reader, I've been so traumatized by being pressure-sold that I forgot to sell when people actually wanted me to. Last week I hosted my first ever open office hours. I opened it up to y’all - it was awesome. New faces, familiar faces, and even a handful of current clients! Really good questions the whole way through. It was everything I hoped it would be. And then, with about a minute left on the clock, someone asked, "So….can you tell us how it works to work with...
7 days ago • 2 min read
Hi Reader, My next cohort kicks off June 23rd, and there’s one spot left! Instead of ME telling you why you should take it, I’ll let three women who’ve been through it do the talking: 1. AMELIE → Her very first post in the program landed her a client. That fast. → Made her entire investment back in the first two months. → Went from fearing LinkedIn to actually being excited to show up. In her words: “Not only did I get my money back from clients, but I’ve now learned a skill that’s going to...
9 days ago • 2 min read
Hi Reader Last week someone told me they feel behind on LinkedIn, like they've missed the window. And I told them the same thing I tell anyone who says that (or that it's too crowded or that everyone's already doing it better...): There are 1.3 billion people registered on LinkedIn. And of all those people, only 1.8% post original content at least once a week. 1.8%! Let that sink in. If you're posting even one to three times a week, you're already in the 1%. You're in the tiny sliver of...
14 days ago • 2 min read
Hi Reader, How’d he do it? → Strategic LinkedIn presence, hands-on support, and re-engaging with his network. When Rohit came to me, he had a book launching in three months, a business to run, and a 5 month old. (You might not have a book launching. But a product, a service, a podcast, a new offer, a rebrand? Or if you're just trying to get more eyes on what you already do. This is for you) He was time-poor and had already spent a lot of money on LinkedIn marketers who gave him the "what" and...
21 days ago • 3 min read
Hey Reader, I decided to take a week off of LinkedIn posting. My postpartum, ADHD brain is temporarily out of order. I made several really silly mistakes that hurt my business, and I knew it was time to reset. (see more here). But that’s not actually what I want to talk about today. When I jumped on office hours with my community last week and told the squad I was doing a reset, someone asked, "What does a reset actually look like? Very fair question, I'm a LinkedIn strategist, after all....
28 days ago • 2 min read
Hey Reader, I launched my first ever funnel a few weeks ago. The REALationship Signal Map. It's a way to “read the room” on LinkedIn and find the people who are quietly waving hello to you. Someone bought the full system that first weekend (a stranger, not even connected to me…so I guess these funnel things actually work?!) But here's the interesting part. She responded to me right away and said, “these are great resources. But I’m confused because it goes against what the LinkedIn strategist...
about 1 month ago • 2 min read
Hi Reader,A year ago today, I wrote myself this note. A promise, a lifeline, honestly. This was a number I hoped to hit by May 2026 and I gave myself a full year. I hit it in 3 months, and have ever since. I'm sharing this because I want you to know how fast things can change. May 12, 2025 I was in a dark place, anxiously wishing the next day wasn’t my birthday because I had no celebration in me. I’d been hit with postpartum depression (not that I knew that in the moment). We were in massive...
about 1 month ago • 2 min read
Hi Reader, I find myself saying this daily: if you think it, you can build it. And I'm literally mind-blown by how true that actually is. For example: I built an app. An actual app. It helps my clients update their profiles: headline, banner, about section, and experience section. And it's all my IP. Years of how I've done profile messaging for clients, the patterns I've noticed, the frameworks I've refined. It started as a prompt. Then I turned it into a Claude Artifact (which didn't work)....
about 2 months ago • 2 min read
Hi Reader, Not sure about the ROI of personal branding? Events, when done right, will change your mind. This is actually how I built a name for myself in the manufacturing space years ago. I was brand new to the industry, knew nothing, but used LinkedIn to prepare before every trade show. I researched who was going, reached out before I arrived, and stacked my calendar with meetings before I even walked through the door. That approach brought in hundreds of thousands of dollars. Made me the...
about 2 months ago • 1 min read