Hi Reader, I want to make a case for one of the smartest investments you can make in your business. (you can probably guess it) → Your personal brand. One of my clients put it better than I could. When I asked if she' felt she’d gotten a return on our work together, she said: "100%. I 10x'd my investment on a single client. This is one of the highest-leverage investments you can make." And she's right. Because your personal brand is one input that keeps working long after you've done the...
11 days ago • 3 min read
Hi Reader, People tell me all the time that I'm "everywhere" on LinkedIn. It always makes me laugh a little, because I post maybe 3-4 times a week and spend about 30-60 minutes a day on here. (Which, for a LinkedIn person, is honestly probably too little.)So why does it feel like I'm “everywhere”? It’s not because I'm posting constantly or gaming the algorithm. I'm "everywhere" because I'm off doing the actual work, having real conversations, and those conversations turn into real...
18 days ago • 2 min read
Hi Reader, I lied in my post last week. I shared that I hit 20k followers, but that’s not entirely true. 10k of those came before I even started my business. And they're not really "followers." They're connections I made, one by one, profile by profile. Let me explain. Before NearPoint and before being a sales leader, I spent 5 years as a sales professional whose entire job was to bring in business. So that's what I did. I reached out to people all day, and then in the evenings (before I had...
25 days ago • 2 min read
Hi Reader, 6 weeks ago, I walked away from a six-figure contract with a corporate client. A big name, a big contract, guaranteed recurring revenue. On paper, exactly the kind of thing you don't walk away from. But that’s only part of the story. Because, I signed that contract at what was one of the hardest moments of my life. I was just coming out of what I now know was postpartum depression. I’m the sole income earner and was terrified about how we'd make ends meet. So when this opportunity...
about 1 month ago • 2 min read
(that nobody looks at twice) Hi Reader, The single most important part of your profile is also the one part people stop looking at the second they know you. → Your headline. But it matters more than almost anything else on your profile because it follows you everywhere. Every time you post, comment, send a connection request. There it is, right under your name. It’s the first impression you make BEFORE anyone even decides whether to click your profile. It’s what determines if they accept your...
about 1 month ago • 3 min read
(here's how) Hi Reader, I went into my vacation last week fully expecting a small 5th cohort in my program. And I was totally okay with it. I’ve been going hard with all these cohorts, a launch every other month. But I’d booked a week-long vacation with my family, the first time taking off more than a day ever! I wanted to actually be present with my family, sit on the beach, and not spend the whole trip stressing about filling spots. A smaller group felt like a fair trade for a real...
about 2 months ago • 2 min read
(how to not do the same) Hi Reader, I've been so traumatized by being pressure-sold that I forgot to sell when people actually wanted me to. Last week I hosted my first ever open office hours. I opened it up to y’all - it was awesome. New faces, familiar faces, and even a handful of current clients! Really good questions the whole way through. It was everything I hoped it would be. And then, with about a minute left on the clock, someone asked, "So….can you tell us how it works to work with...
about 2 months ago • 2 min read
Hi Reader, My next cohort kicks off June 23rd, and there’s one spot left! Instead of ME telling you why you should take it, I’ll let three women who’ve been through it do the talking: 1. AMELIE → Her very first post in the program landed her a client. That fast. → Made her entire investment back in the first two months. → Went from fearing LinkedIn to actually being excited to show up. In her words: “Not only did I get my money back from clients, but I’ve now learned a skill that’s going to...
about 2 months ago • 2 min read
Hi Reader Last week someone told me they feel behind on LinkedIn, like they've missed the window. And I told them the same thing I tell anyone who says that (or that it's too crowded or that everyone's already doing it better...): There are 1.3 billion people registered on LinkedIn. And of all those people, only 1.8% post original content at least once a week. 1.8%! Let that sink in. If you're posting even one to three times a week, you're already in the 1%. You're in the tiny sliver of...
about 2 months ago • 2 min read