Hey Reader,

This is late . Usually my newsletter hits your inbox first thing yesterday morning. I even have a few of these written and sitting in the bank, so it wasn't a content problem...it was a life problem.

I'm flying to Toronto today for a speaking engagement and found out on Tuesday that my passport expired. So I've spent the last 48 hours frantically sorting that out instead of doing the things I normally do.

I didn't post Tuesday either, haven't posted today. And YET I still signed a client yesterday! (Which means there's one spot left in the cohort! wink wink) but that's not really why I'm telling you this.

I'm telling you because I think a lot of you have the belief that you have to always be on. Posting daily, in the DMs, engaging, showing up everywhere, every day, or it all falls apart.

It doesn't have to work that way.

Life lifes. You get sick, your kid gets sick, you have a trip, you have a launch, you have a passport that decided to expire three weeks before you needed it. The question isn't how to never have those weeks. You will have them. The question is whether what you've built can survive them.

That's what a flywheel is. You put real effort in at the beginning to get it spinning, and then it keeps turning even on the days you can't push.

Mine looks like this:

→ A profile that sells for me while I'm at the passport office
→ Relationships I've been maintaining for years, not just the ones I made this week
→ Conversations that already moved off the platform
→ Content that's still working from three months ago
→ People who know exactly what I do and refer me without being asked

None of that required me to show up yesterday.

And it's funny, I'm seeing so many posts with people freaking out about September being their worst month for impressions. Unsurprisingly? I couldn't tell you what mine were. Yet, it was one of my best months. I have no idea what happened to my impressions, because that number has never once been the thing that moved my revenue.

The algorithm is going to do what it does. So build something that doesn't depend on it.

That's the work in the REALationship Growth Method. Not posting more, sending dozens (or even 100s - yuck!) of dm's. You're building the thing that keeps turning when you stop. Heck I have a client who hasn't been posting much because she's been so busy off the platform (!) - and still someone found her on LinkedIn and signed with her!

Anyways, you don't need permission from me. But maybe you need to hear someone say it: take the break!

LinkedIn will be there tomorrow. So will the people. So will the pipeline. But, make sure you've built that flywheel underneath it. And if you need help...maybe that final spot has your name on it??

Toodles,
Natasha

P.S. One spot left in the final cohort of the year. We kick off at the end of October and spend three months building exactly this, the system that keeps working when life does life. Reply "LFG" and I'll send you the details.

New here? Hi - I'm Natasha! I go on lots of LinkedIn tangents (and a few motherhood/entrepreneurial ones, too). My goal is to help make your experience on LinkedIn empowering AND profitable. Seriously. It's totally possible. Subscribe below! See you in your inbox! Subscribe! ​