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Hi Reader, If you're trying to become a LinkedIn influencer, I'm not your person. I was on a sales call last week and it turned out that's exactly what this person wanted to become. (Big following, viral posts, the whole shebang). You can imagine that got a little awkward. 🫠 Because I don't know how to make you go viral. Do some of my clients go viral? Sure. But I couldn't tell you how to do it on purpose. I don't know how to grow a big audience or get massive engagement. What I do know how to do is help you show up here in a way that's real, that bridges the online to offline world, and that grows, nurtures, and deepens relationships that go way BEYOND a social media platform. You know my POV… I'm on LinkedIn to get off LinkedIn. The platform isn't the point. The relationships are. What's interesting, though? By doing the work, showing up as your authentic self, and building those relationships, you end up becoming a person of influence anyway. The visibility comes organically, because of the impact you're having IRL, OFF of this platform. So I guess at the end of the day I do help you become an influencer. Just not in any way that involves hacking a system, or relying on an algorithm nobody can figure out, or trusting a company that doesn't give two craps about the success of its users. By the way, part of why that call went sideways is that she found me through someone else's email, not through my content. She'd never seen my approach. She did seem intrigued but I have high doubts it’ll move forward. That’s OK. I'm not for everybody. I'd much rather we find that out in 30 minutes than three months in. Toodles, P.S. If you want the relationship version of this, where the goal is real conversations instead of chasing impressions, that's the REALationship Growth Method. My final cohort of the year kicks off end of October. OR I've got 2x 1:1 spots for October start. DM me LFG and let's talk deets. |
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