Hi Reader, If you're trying to become a LinkedIn influencer, I'm not your person. I was on a sales call last week and it turned out that's exactly what this person wanted to become. (Big following, viral posts, the whole shebang). You can imagine that got a little awkward. 🫠 Because I don't know how to make you go viral. Do some of my clients go viral? Sure. But I couldn't tell you how to do it on purpose. I don't know how to grow a big audience or get massive engagement. What I do know how...
7 days ago • 1 min read
Hi Reader, Want your content to be “on fire?” And feel that it’s “come alive?” I’ve got a stupidly simple framework I created that I teach every client, and it does exactly that. And funny enough, it only exists because I’m, in fact, not a content creator. And I have really bad imposter syndrome about content. But, let me back up. When I first started putting my own thinking out here, rather than posting for a company, I was so intimidated it’d take me weeks to post something. (And then I’d...
14 days ago • 2 min read
Hi Reader, Last week Kit commented on my celebratory post of crossing 1k newsletter subscribers. Because, in the PS. I shamelessly said how much I want to be a guest on the Nathan Barry Show. Then I tagged Kit and I tagged Nathan. An hour later I got an email from their social media manager, wanting to hear my story and turn it into content for their page. She mentioned that Nathan Barry reads what they put out. (HOW COOL IS THAT?!) Now, in the moment I felt ridiculously silly for doing it....
21 days ago • 3 min read
Hi Reader, I crossed 1,000 subscribers last week! This is wild to me because of how things started out.Since you're one of the people here, I’m going to share the journey, what surprised me, and offer you a gift as a thank you. The story of this list is not a growth story. I announced I was starting a newsletter in May 2024 (!), found out a week later I was pregnant (🙈), and shelved the thing… for a full year! Then I launched it last May with 250 people and sat at exactly 250 for six straight...
29 days ago • 1 min read
Hi Reader, When people think about who "wins" on LinkedIn, they picture coaches, creators, consultants. The usual suspects. They don't picture a contract manufacturer. But one of my clients is a manufacturing shop. Think 3D printing, CNC machining, finishing...the kind of business most people assume has no place on LinkedIn. And yet this year, he's on track to grow roughly 50%. A big part of that? What we built with his presence on LinkedIn. Here's what changed: When Jason came to me, his...
about 1 month ago • 3 min read
Hi Reader! Fair warning, this has a LOT. But my August cohort (my 6th!) kicks off next week. Doors close on Friday. And I've got 2 spots left. So if you've been thinking about joining, this is for you. I want to take the guesswork out and give you the inside scoop. Why am I doing this? Welp, I'm as big a skeptic as they get. It took me 2 YEARS to hire the coach I work with now. 2 years of watching, reading his content, (even half-ass joined his community for a few months), deciding whether to...
about 1 month ago • 3 min read
Hi Reader, Most of y’all know me as the LinkedIn lady. So it might be strange to hear that I don't typically convert clients on LinkedIn. (Although, that should track, since my whole thing has always been that I'm on LinkedIn to get off LinkedIn (as are my cohort members, check this out!)) The platform starts the relationship. Something else closes it. I want to talk about that something else, because there's a version of it I think a lot of you are avoiding. Last week I taught an in person...
about 1 month ago • 3 min read
Hi Reader, Has anyone ever told you that your energy is contagious? Your passion is magnetic? That people just feel your vibe when you walk in? Think about that for a second. Because if that's true about you in person... Now go look at your LinkedIn profile. Is it doing the same thing? When you walk into a networking event, or honestly any room, you can read it. You can feel people's energy. You can spot your people almost instantly, just by their vibe. That's because real life is...
about 2 months ago • 2 min read
Hi Reader, I want to make a case for one of the smartest investments you can make in your business. (you can probably guess it) → Your personal brand. One of my clients put it better than I could. When I asked if she' felt she’d gotten a return on our work together, she said: "100%. I 10x'd my investment on a single client. This is one of the highest-leverage investments you can make." And she's right. Because your personal brand is one input that keeps working long after you've done the...
about 2 months ago • 3 min read