Hey Reader, Question for you: if you don't tell people how to work with you, how will they know how to work with you? Really obvious question, I know, but I find myself saying it to people all the time.I get it - we're not trying to be salesy on LinkedIn. And don’t get me wrong, it's totally okay to share promotional posts every so often. You should! The thing about LinkedIn…we don't want to FEEL like we're being sold to. But, I’m still selling in just about every post.The loophole? The P.S....
13 days ago • 2 min read
Hi Reader, A top creator asked me something interesting at the end of last year. "Are you feeling the algorithm change? I used to get 30,000 impressions. Now I'm getting a fraction of that." Honestly? I hadn't noticed. Not because my reach is magical. I've never gone viral. Never had those big numbers. But my business is better than it's ever been. But There Was a Change in the Algorithm: LinkedIn quietly rolled out something called 360Brew. It's one massive AI model that replaced thousands...
20 days ago • 2 min read
Hey Reader! You know the one. Same people liking your posts. Same faces in your feed. Declining impressions. You’re not imagining it. It’s real. It’s frustrating. And there’s a reason for it. But first...what exactly is the LinkedIn vortex? When you first get started on LinkedIn, you often find other people on the same journey as you. You become each other’s support system - your “reciprocity squad.” They like and comment on everything you post. You do the same for them. And it feels good!...
27 days ago • 2 min read
Hey Reader, Most of my clients are skeptical when we start working together. Last week I had three calls where I could literally see their eyes going back and forth like, “Yeah right, this lady is nuts.” I get it. LinkedIn feels foreign. Different from every other platform. And you’ve probably tried it before without seeing results. So let me address the 4 biggest objections I hear: 1. “I don’t have time to post every day” You don’t need to. My construction client posts 1-2 times per week....
about 1 month ago • 2 min read
Hey Reader My clients are typically really good at building relationships.That's how they've built successful businesses. Their struggle isn't relationship-building.It's figuring out how to do that on LinkedIn. The disconnect In real life, you know how to: → Strike up conversations at networking events→ Offer help before asking for anything→ Follow up without being pushy→ Build trust over time→ Read the room But on LinkedIn? You freeze.Because it FEELS different.Forced, contrived. Except it's...
about 1 month ago • 2 min read
Hey Reader! A year ago I was terrified to launch a group program. Who am I to lead a cohort?What if no one signs up?What if I mess it up? I launched anyway. Got a 4-day migraine from the nerves. Today cohort two kicks off. This time? Just excitement. Funny what happens when you stop waiting to feel ready. You build the thing. You learn as you go. You watch it become something you never expected. I set out to teach LinkedIn strategy. Turns out I accidentally built a community. Business owners...
about 2 months ago • 1 min read
Hey Reader, AI killed the generic "5 Steps to do X" posts. Everyone can write professional content now. Which means no one stands out with it. So as I've been thinking about scaling with my new group program, I've been asking myself: How do I stand out from everyone else who does what I do? The answer? Human-first storytelling. Not "10x your sales" posts. Not "this mindset changes the game." Actual stories. Relatable. Messy. Human. Last week, I shared a post about my 1-year-old's path of...
about 2 months ago • 1 min read
Hi Reader!It's that weird week between Christmas and New Year. That awkward time where no one knows what day it is or what you should be doing. Our matching family PJs just arrived yesterday. (Yep, dropped the ball on that one). But I'm wearing them now because why not.🙃 I'm taking a much-needed break this week, so I'm cheating a little...instead of my usual newsletter, I want to flip it. I'm guessing LinkedIn is a thorn in your 2026 side What areas are you struggling with? A. Staring at a...
2 months ago • 1 min read
I'm ending it with everything I wanted - and I almost missed it. Hi Reader, Here's my year in review + and where I'm heading in 2026: January My son had just spent 4 weeks in the NICU. We were days away from moving across the country. I had 2 clients, $38k in credit card debt, hospital bills piling up, and a fractured foot because why not. When we looked at childcare costs vs. what my husband could make, the math didn't math. So we bet everything on my business. He became a stay-at-home dad...
2 months ago • 2 min read