Hi Reader, That's what a client asked me when we were wrapping up our engagement. She wasn't being sarcastic, she was genuinely stunned.She came in thinking I was just a LinkedIn coach.A lot of people do. And I get it. "LinkedIn coach" sounds like someone who tells you to post more and get more engagement.That's not what this is. What you actually get inside my program: → A fully optimized profile with custom branding and messaging (not a template, yours, done with you)→ Podcast-style...
21 days ago • 1 min read
Hi Reader, I'm not ready yet.... but I'll keep you in mind. You know that line, right?The polite brush-off that sounds promising but usually means nothing. My client Scott heard it at a biotech event about a year ago. The guy seemed interested, it was a good conversation. But: "We're not looking for anything right now." Most people would've followed up once or twice, then moved on.Scott did something different.And six months later, that same person sent him a LinkedIn DM: "Hey, we're ready to...
28 days ago • 2 min read
Hi Reader, Favikon dropped their Top 10 Worldwide LinkedIn Personal Branding list on Sunday and... there I am - #10! Right after some genuinely impressive humans (including the legendary Chris Do!) My first reaction? Who even comes up with these things? My second reaction? Okay, this is kinda cool! Especially because I'm not chasing the algorithm, I'm not posting five times a week, I don’t spend hours on the platform (currently at 30-45min/day). I'm not doing anything that would make a...
about 1 month ago • 1 min read
Hey Reader! Last week, three separate clients all said the same thing. “It works!” It being: the REALationship Growth Method…the full system. All three were skeptical at the start (and throughout, let’s be honest) All three are now seeing opportunities show up. But guess what? None of it came from a single post or a single DM. It was the whole system working together. Most people think LinkedIn is about: - Posting more content - Sending more DMs- Getting more followers So they do one of those...
about 1 month ago • 2 min read
Hey Reader! Want to know the most underutilized part of most people's LinkedIn profile? → Recommendations. You may think no one looks at them, but if someone's about to spend $1000s with you, you bet they're going to check you out everywhere. They might not notice if you don't have any.But they will sure notice if you do. Here's a recommendation I got last week: This is from Mahesh Guruswamy, who was the CTO of Kickstarter when we worked together. He's now the COO at Kajabi. When someone is...
about 2 months ago • 2 min read
Hi Reader, You expect me to be a content creator on top of everything else going on? No, thank you. I've got a multi-6 fig business I run on my own (with a few contractors). A 15-month-old who's into everything (literal chaos). I'm the breadwinner. And I've got postpartum brain fog so bad I forget where I am mid-sentence. So the idea of me becoming a "content creator"? Posting daily? Chasing trends? Filming videos? Laughable. And I can’t be the only one thinking this is blasphemy. Many of you...
about 2 months ago • 1 min read
Hey Reader, I was recently a guest on The Business Owner’s Journey podcast with Nick Berry. And I’m still pinching myself a little because this isn’t just any podcast. Nick has interviewed Jason Feifer (Editor-in-Chief of Entrepreneur Magazine), Dr. Benjamin Hardy (10x Is Easier Than 2x), and other heavy hitters in the business world. His show is all about shortening the learning curve for business owners - getting experienced entrepreneurs to pull back the curtain and share real lessons....
2 months ago • 2 min read
Hey Reader, Question for you: if you don't tell people how to work with you, how will they know how to work with you? Really obvious question, I know, but I find myself saying it to people all the time.I get it - we're not trying to be salesy on LinkedIn. And don’t get me wrong, it's totally okay to share promotional posts every so often. You should! The thing about LinkedIn…we don't want to FEEL like we're being sold to. But, I’m still selling in just about every post.The loophole? The P.S....
2 months ago • 2 min read
Hi Reader, A top creator asked me something interesting at the end of last year. "Are you feeling the algorithm change? I used to get 30,000 impressions. Now I'm getting a fraction of that." Honestly? I hadn't noticed. Not because my reach is magical. I've never gone viral. Never had those big numbers. But my business is better than it's ever been. But There Was a Change in the Algorithm: LinkedIn quietly rolled out something called 360Brew. It's one massive AI model that replaced thousands...
3 months ago • 2 min read