I'm ending it with everything I wanted - and I almost missed it. Hi Reader, Here's my year in review + and where I'm heading in 2026: January My son had just spent 4 weeks in the NICU. We were days away from moving across the country. I had 2 clients, $38k in credit card debt, hospital bills piling up, and a fractured foot because why not. When we looked at childcare costs vs. what my husband could make, the math didn't math. So we bet everything on my business. He became a stay-at-home dad...
9 days ago â˘Â 2 min read
Hey Reader, 3 clients last week were making the same mistake. 3! One is struggling to get into this top defense company even though they've already worked with them... I asked who heâs reached out to of the 43 people he's connected to at that company. His answer? âNo one.â One was feeling good about where her content was. She's new to LinkedIn so this has been a process, but she's now having her team post the content (which is totally ok! If you have the support, amazing!) but that meant...
19 days ago â˘Â 2 min read
(Both. But for different reasons) Hi Reader! You asked, I'm answering! Following up on last weekâs newsletter about...newsletters: "Should I start a LinkedIn newsletter or an email newsletter?" And my answer is: Both. But not because they're interchangeable. They serve completely different purposes. And once you understand the difference, itâll click. LinkedIn Newsletter = Prospecting Tool What most people don't realize: 67% of LinkedIn users log in weekly but never like, comment, or engage...
26 days ago â˘Â 2 min read
Hey Reader! Are you thinking about starting a newsletter? Do it. Already have one but not seeing results? Keep readingâŚyou might be missing a few key elements. Starting my newsletter was the single most valuable thing I added to my business this year. It's hard to pinpoint exact numbers, but I can say it directly closed or influenced around ~$75k in business over the last 6 months. From a small (but mighty) 381-person email list. Let that sink in. And last month when I hosted my first ever...
about 1 month ago â˘Â 3 min read
Hey Reader! This post from Jackie made my day. Not because of the shout out (though that's nice!). But because of what actually shifted for her in just 3 weeks. Before: â Re-writing every post multiple timesâ Planning content on spreadsheets weeks in advanceâ Feeling like the time on LinkedIn was taking away from her business After: â Confident about what to postâ Has proof her topics speak to her ideal clientsâ Making new connections and booking clients because of it Three weeks. What...
about 1 month ago â˘Â 2 min read
(did I get ya?! đ ) Hey Reader! Surprise - you're getting this on a Saturday now. I had a realization this week. When do YOU actually read newsletters? For me, it's Saturdays. Not Tuesday when I'm drowning in back-to-back calls, emails, and everything else demanding my attention. AND when everyone else seems to send theirs out. It's Saturdays... when I can actually breathe. When I have my coffee and can read in peace on the couch. Most of us have our hands full during the week - one thing to...
about 2 months ago â˘Â 2 min read
Hey Reader, Yes. People read your profile. Not everyone, but if they're considering working with you, they're curious about a post you shared and want to learn more, or someone referred you to them, they're going to check out your profile. But I get it, most of you are skeptical. Heck, my own client was - until a week after we updated her profile and she got this message: "I just read your profile....I am so excited to speak with you. I'm so lost lol!' And literally two weeks of working with...
about 2 months ago â˘Â 1 min read
(and that's OK!) Hey Reader, I recently saw one of the top personal brand creators in the world recommend spending 2 hours a day commenting on LinkedIn. 2 hours. Commenting. Who in their right mind has time for that? đ Oh right...content creators do. Because LinkedIn IS their full-time job. But here's the thing: You're not a content creator. You're a business owner. A leader. A professional. Your expertise isn't in writing viral posts or gaming the algorithm. Your expertise is in serving your...
about 2 months ago â˘Â 1 min read
(and I'm so nervous! đ) Hey Reader! I need to tell you something. I'm doing my first ever public workshop this Thursday. 107 people have already signed up. And I'm absolutely terrified. Not because I don't know my stuffâŚI've been âdoing LinkedInâ for nearly a decade, worked with ~100 clients, built a business to half a million in revenue in 2 years all while being a new mom. But because this is different. Group settings? Not my comfort zone. Why I'm Finally Doing This Over the last two years,...
2 months ago â˘Â 2 min read