Hey Reader,

Question for you: if you don't tell people how to work with you, how will they know how to work with you?

Really obvious question, I know, but I find myself saying it to people all the time.
I get it - we're not trying to be salesy on LinkedIn.

And don’t get me wrong, it's totally okay to share promotional posts every so often. You should!

The thing about LinkedIn…we don't want to FEEL like we're being sold to.

But, I’m still selling in just about every post.
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​The loophole? The P.S. at the bottom of your post​
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In every post, I'm still giving a next step you can take with me.
Either in the P.S. at the bottom of my post, or in the first comment.

I’m selling, but it doesn't feel like it because I've separated it from the main content.

And it's not a bait and switch - if you're not interested in that part, skip it!
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But for those curious to take things to the next level? They now have an easy way to do so.

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I’ve got a client who was skeptical about this.
For weeks I'd been trying to get him to do it. WEEKS!
Wouldn’t do it.

But I was insistent with that same question: If people don't know how to take the next step with you, how will they know how to take the next step with you?

Some context: This person is reaching out to engineers.
(If you're struggling with what to say in DMs, imagine an engineer who doesn't post at all.)

So we put together a simple CTA at the bottom of a post: "DM me [keyword] for [offer]"
The result?
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The FIRST time he used it, someone reached out. “It’s working out good!”

Engineers! The most unlikely audience to engage.
And it worked on the first try.
​(yes, I do still use 'dude' especially when I get excited haha)

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Another client - posted for the first time this past weekend with a P.S. CTA at the bottom.
Two people reached out.
On a weekend, no less!
That's the power of making it easy for people to raise their hand.

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​Why this works

People are tired of being pitched in DMs.
But we're all here to grow our businesses, right?

The difference: This is a soft sell. An entry point to the bigger offer.

We're not trying to get them to buy immediately.
We're trying to welcome them into our orbit EASILY so they can see what we have to offer.

This is exactly how 164 people registered for my workshop.
Not through promotional posts saying "come to my workshop."
Through a nudge in the P.S. and comments.

This is how I've sold out 3 cohorts without doing a single promotional post.

The principle:

Give people an easy way to raise their hand.
Then have a real conversation.

If you're not using soft CTAs in your posts, you're making people work too hard to connect with you.
And they won't.
They'll move on to someone who makes it easier.

Until next time,
Natasha
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P.S. I hosted a workshop last month - 346 people registered! Want to check out the replay?

(See what I did there? ;)

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