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I'm ending it with everything I wanted - and I almost missed it. Hi Reader, Here's my year in review + and where I'm heading in 2026: JanuaryMy son had just spent 4 weeks in the NICU. We were days away from moving across the country. I had 2 clients, $38k in credit card debt, hospital bills piling up, and a fractured foot because why not. When we looked at childcare costs vs. what my husband could make, the math didn't math. So we bet everything on my business. He became a stay-at-home dad and runs our entire life. We wouldn't have it any other way - but that didn't make the pressure any easier. I didn't know it yet, but I was deep in postpartum depression. Add imposter syndrome to the mix. I was spiraling and couldn't find my way out. "How are we going to make this work?" was on repeat in my head. MayMy husband asked a simple question. Pulled me out of my spiral. I hired a coach. I'd forgotten how to do what I do best and needed someone to get me out of my own way. That month, I set a monthly revenue goal I’d hope to hit by May 2026. I hit it 3 months later. Debt? Paid. SeptemberI hired another coach - this one for mindset, confidence, and building out my program. It unlocked a whole other level of creativity. Coaches need coaches, too. Also: just signed with a Big Four accounting firm. OctoberI nearly doubled that monthly revenue goal. A number I never in my life dreamed of making. I hosted my first workshop (164 people registered), was on my first IRL panel, launched my group cohort, and raised my 1:1 prices. And what surprised me? I still signed 1:1 clients, even at these new rates. We put an offer on our dream house. And I remember saying to my husband: "I'm doing the thing.” I felt like a real business owner. DecemberAnd then it hit me last week: I overbooked myself. I’m still operating like we're $38k in debt with no clients coming in next month. I've been working IN the business, not ON it. No space to think. No creative juice. Constantly in implementation mode. And I'm en route to burnout city. I can feel it. And it's time to slow down. I want to ENJOY life. My son is 13 months old - days away from walking. We just moved into our dream home. Business is flowing. I don't need to keep pushing like survival mode is still my reality. Time to grow, differently. See you later, 2025. 2026I'm changing my focus. Less revenue-chasing. More building. Here's what that looks like: → Hiring the right people (community management, operations, bookkeeping) Also - newsletter is moving back to Tuesdays. Saturday mornings are for my little guy climbing all over me. Not scrambling to write because I forgot to do it Friday night. Didn’t think about the switch very well. One More Thing LinkedIn is changing. And it’s going to continue to change as more people show up and more content is being pushed. But, despite reach being down, impressions tanking, the algorithm changing... I wouldn't even know. These last few months have been the best in my business. Because I'm not focused on turning into a content creator. I'm focused on using LinkedIn to actually grow my business. Very different approach. If you're thinking about finally taking on LinkedIn in 2026 - this might be the support you need. My February cohort (1:1 work kicks off in January) has a few spots left. Reply "LFG" and let's talk. See you in the new year! P.S. Thank you for being here. For reading these. |
Struggling on LinkedIn? I've got the REAL LinkedIn Strategy to help you get more visible and win more sales.
Hey Reader, I was recently a guest on The Business Owner’s Journey podcast with Nick Berry. And I’m still pinching myself a little because this isn’t just any podcast. Nick has interviewed Jason Feifer (Editor-in-Chief of Entrepreneur Magazine), Dr. Benjamin Hardy (10x Is Easier Than 2x), and other heavy hitters in the business world. His show is all about shortening the learning curve for business owners - getting experienced entrepreneurs to pull back the curtain and share real lessons....
Hey Reader, Question for you: if you don't tell people how to work with you, how will they know how to work with you? Really obvious question, I know, but I find myself saying it to people all the time.I get it - we're not trying to be salesy on LinkedIn. And don’t get me wrong, it's totally okay to share promotional posts every so often. You should! The thing about LinkedIn…we don't want to FEEL like we're being sold to. But, I’m still selling in just about every post.The loophole? The P.S....
Hi Reader, A top creator asked me something interesting at the end of last year. "Are you feeling the algorithm change? I used to get 30,000 impressions. Now I'm getting a fraction of that." Honestly? I hadn't noticed. Not because my reach is magical. I've never gone viral. Never had those big numbers. But my business is better than it's ever been. But There Was a Change in the Algorithm: LinkedIn quietly rolled out something called 360Brew. It's one massive AI model that replaced thousands...