Hi Reader,

Last week Kit commented on my celebratory post of crossing 1k newsletter subscribers. Because, in the PS. I shamelessly said how much I want to be a guest on the Nathan Barry Show. Then I tagged Kit and I tagged Nathan.

An hour later I got an email from their social media manager, wanting to hear my story and turn it into content for their page. She mentioned that Nathan Barry reads what they put out.

(HOW COOL IS THAT?!)

Now, in the moment I felt ridiculously silly for doing it. Because I'd already emailed him, sent a video pitch (deeply cringe, I hope nobody ever finds it 🫣), reached out to his team, and comment on his posts and episodes. Nada. So I figured, f*ck it, it’s time to shout a little louder. (I really want to be a guest!).

Which brings me to the thing I want to actually talk about today...

And that means taking you back to when I lived in Argentina.

I spent 6 years in Buenos Aires, and embarrassingly, I spent the first 6 months of it not speaking Spanish - like at all. I was terrified of making mistakes and sounding stupid. I am introverted and used to be supperrr shy back then, so it was easier to say nothing than to say something wrong.

6 months in I finally thought, this is ridiculous, I moved here to learn the language!

So I told myself: sin vergüenza! (literal meaning: without shame). I'm going to speak, I'm going to make mistakes, say dumb things constantly, and I'm not going to care. I’m going to be shameless about it.

Within a few weeks I was fluent.

Fast forward to coming back state side, and getting a job in sales where I had to cold call, ‘smile and dial’ 100 dials/day - you can imagine the introvert in me died. Fortunately, this is when I discovered LinkedIn, as a way to warm things up before I ever picked up a phone.

But LinkedIn wasn't comfortable either. I don't use social media in my personal life. Being front and center was not my jam. It was just the lesser of two evils next to dialing strangers.

So I brought the same thing over. Sin vergüenza. I'll connect with people, I'll send messages, and if nobody writes back it isn't personal.

That became my first mindset reframe for this platform, years before I had a framework or a business or any of this. LinkedIn sin vergüenza (I still have my first presentation when a former CEO asked me to show him my ways on LinkedIn!).

Ok, back to this opportunity with Kit.

They didn't respond just because I tagged them.

Anyone can tag someone. Anyone can send a DM, or leave a comment, or shoot an email. That's the easy part and it's free and it's why most of it gets ignored.

They responded because after the tag, they went and looked. My profile. My content. The stories I've been telling here for years.

The tag opened the door and everything I'd already built is what made them walk through it.

This is where people miss. They want the shameless ask to work on its own - which it typically doesn’t.

Instead, when you leave breadcrumbs (trust deposits) for months, and then you finally raise your hand, there's something there for someone to find.

Will I end up on the show? No idea.

But two weeks ago there was no conversation at all, and now there's one. That's a legit return on ten seconds of feeling silly.

I don't think there's such a thing as luck in business. You create it. And what I love about LinkedIn is that it's the one place where you can genuinely get in front of anyone you want, as long as you've done the work that makes you worth answering.

So here's my question for you:

What's the shameless thing you've been not doing?

The person you'd love to work with and haven't asked. The podcast you want to be on. The intro you've been hoping someone offers instead of requesting.

Go be sin vergüenza about it. Worst case, nothing happens (which is exactly what's happening right now anyways!). Best case? You get the thing or at least get closer to it.

Toodles,
Natasha

P.S. If you're thinking "sure, but my profile and content wouldn't hold up if someone actually came looking," that's the real problem and it's a fixable one. I'm co-hosting a live workshop on September 9th where we rebuild your profile AND you get an AI content assistant. Sign up HERE.​

P.S.2 Doors open next week for my final cohort of the year!! Join the waitlist to be the first to know.

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New here? Hi - I'm Natasha! I go on lots of LinkedIn tangents (and a few motherhood/entrepreneurial ones, too). My goal is to help make your experience on LinkedIn empowering AND profitable. Seriously. It's totally possible. Subscribe below! See you in your inbox! Subscribe! ​