(Both. But for different reasons)

Hi Reader!

You asked, I'm answering!

Following up on last week’s newsletter about...newsletters:

"Should I start a LinkedIn newsletter or an email newsletter?"

And my answer is: Both.

But not because they're interchangeable.

They serve completely different purposes.

And once you understand the difference, it’ll click.

LinkedIn Newsletter = Prospecting Tool

What most people don't realize:

67% of LinkedIn users log in weekly but never like, comment, or engage publicly.

That's 670 million people just... watching.

Your posts? They might scroll right past.

But subscribing to a newsletter?

That's a quiet "hello."

It's a way for lurkers to raise their hand without the pressure of public engagement.

That means every new subscriber is someone you can reach out to and say hello.

That's not cold outreach. That's continuing a conversation they started.

What’s cool?

When you publish your first LinkedIn newsletter, it goes to your entire network.

I woke up to 1,500 subscribers overnight.

Not from begging people to sign up.

Not from running ads.

LinkedIn literally invited them for me.

And every time someone new connects with me?

They get prompted to subscribe too.

Passive list-building at its finest.

Three months later, I had 2,100+ subscribers without doing anything extra.

(quick note: you can expect ~10% of your following to sign up for your newsletter)

The Catch?

You don't get their email addresses.

If LinkedIn disappeared tomorrow, so would your subscriber list.

That's the trade-off.

LinkedIn newsletters give you visibility and prospecting power.

But you don't own the audience.

Email Newsletter = Owned Audience

My email list is small, but mighty.

But those 381 people?

→ Generated ~$75K in revenue in 6 months

→ Half of my current group cohort came from nurturing this list

→ 71% open rate (industry average is ~21%)

Small list. Mighty results.

Because these aren't random subscribers.

These are people who’ve invited me into their inbox.

That's a different level of trust.

So what’s the difference?

LinkedIn newsletter: They're interested. They're watching. They gave you permission to show up in their notifications.

Email newsletter: They're invested. They let you into their inbox. That's sacred real estate.

LinkedIn newsletters help you find your people.

Email newsletters help you keep them.

Why I Do Both

I publish the same(ish) newsletter in both places (that may change as I get more into this newsletter thing- again, I’m a newbie still.. it’s been just over 6 months).

→ My email list (Kit)

→ LinkedIn newsletter

Same content. Different distribution.

Because some people prefer email.

Some people live on LinkedIn.

And I want to reach them wherever they are.

One hour of writing. Maximum visibility.

How to Think About This

If your goal is prospecting and visibility:

Start with a LinkedIn newsletter.

It's zero tech setup, instant access to your network, and catches the lurkers who are watching but not engaging.

If your goal is long-term relationship building:

Add an email newsletter.

You'll own that list forever. You can segment, automate, and take it with you if you ever leave a platform.

If you're already overwhelmed:

Pick one. Get consistent. Add the other later.

LinkedIn newsletter is the easier starting point for most people.

So zooming out…

LinkedIn newsletters and email newsletters aren't competing.

They're complementary.

One helps you find new people.

The other helps you deepen relationships with the people you've already found.

Use them together, and you've got a relationship-building engine that works on autopilot.

Toodles!

Natasha

P.S. My February cohort is already halfway full. If you're ready to build a LinkedIn presence that actually generates business (not just likes), reply and let’s chat. Whatcha waiting for?! 😎

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