Hey Reader,

3 clients last week were making the same mistake. 3!

One is struggling to get into this top defense company even though they've already worked with them... I asked who he’s reached out to of the 43 people he's connected to at that company.

His answer? “No one.”

One was feeling good about where her content was. She's new to LinkedIn so this has been a process, but she's now having her team post the content (which is totally ok! If you have the support, amazing!) but that meant she'd stopped engaging - and hadn't even thought about saying hi to anyone who liked her posts!

The final one? She's even thinking of giving up on her business - no way jose! Same thing though. Finally getting consistent with her content but doesn't get into the DM's after that!

The crazy thing?

They didn't even think about it!

They're creating content thinking people will come flooding in.

But the reality is: most people will NEVER initiate a conversation with you.

You're lucky if they even like your post.

And when they do? That's them peeking their head in the door.

Listen, if you feel weird reaching out to them, imagine how THEY feel.

They're not creating content. They're not visible. They're watching from the sidelines thinking "I could never do what she does."

They're WAY more scared to initiate than you are.

So when they like your post or view your profile? That's the closest they'll get to starting a conversation.

They just raised their hands. They said, "I see you."

So, think of those likes and profile views as quiet "hello's"👋 from them.
You'd be rude not to say hi back! (In the form of a DM).

Content + Conversations

A successful LinkedIn strategy is having the combination of content + conversations.

Content gets you seen.
Conversations fill your bank.

Are you saying hi to those who liked your post?
What about to those who viewed your profile?
How about those that commented?

We've spent years overcomplicating outreach.

Literally, just say hi to people.
No ulterior motive.
No agenda.

Start there.

Until next time,
Natasha

P.S. If you're creating content but not having conversations, you're only doing half the work. This week, reach out to just 5 people who engaged with your last post. No pitch. Here's an example:

"Hey ___, thanks for the like! Any part hit you most?
PS. {something personal based on their profile/content/business}
​or as simple as: Can you believe it's mid December already!? "

See what happens.
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Still not sure? Reply to this with the scenario (who you're reaching out to and why), I'll help you write the DM! Seriously!

P.S.2: I'm filling my February Cohort - but we actually kick off work in January...if you're even thinking about taking on LinkedIn in 2026, my program might be just the support you need to make it happen. Reply with "LFG" and let's set up time.

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