Hi Reader

Last week someone told me they feel behind on LinkedIn, like they've missed the window. And I told them the same thing I tell anyone who says that (or that it's too crowded or that everyone's already doing it better...):

There are 1.3 billion people registered on LinkedIn. And of all those people, only 1.8% post original content at least once a week.

1.8%!

Let that sink in. If you're posting even one to three times a week, you're already in the 1%. You're in the tiny sliver of people actually showing up while everyone else is reading quietly from the sidelines.

Now do the math on your own industry.

Think about how many people in your field are on LinkedIn. Could be millions, could be tens of thousands. Then cut that down to the 1% actually posting. You're suddenly looking at a handful of people. AND then of that handful, even fewer are doing it well.

Most of what's out there is pitch slaps in the DMs, bait-and-switch connection requests, and people trying to extract your pain points before they've even said hello. That's not competition.

Which means the lane to become the go-to person in your industry is wide open.

I know it feels crowded. I know it feels like you're late. But LinkedIn right now is where Facebook was in 2014. The opportunity is genuinely enormous, and it has never been a bluer ocean, precisely because most people are doing it wrong.

When you do it right, you can land in front of the exact CEO, the exact company, the exact person you've been trying to reach. It’s not a long shot. It’s strategy plus consistency.

Sure, it would’ve been easier to start years ago, back when it was easy to grow an audience and every post went viral practically. But I’d say LinkedIn has never had such opportunity to build real relationships as it does today.

This is just a little motivation because I think we forget how often the "behind" feeling is a story and not a fact. Especially as business owners wearing every hat, trying to be good partners and parents and humans at the same time.

LinkedIn doesn't have to be a giant undertaking. Small, consistent progress gets you where you're going.

By for now!
Natasha

P.S. I’ve got 2 spots left in my last cohort of the season! As you can guess, this program helps you become the go-to-expert in your industry within your network. You in? You know the drill, dm me “LFG” for deets. Let’s go!

New here? Hi - I'm Natasha! I go on lots of LinkedIn tangents (and a few motherhood/entrepreneurial ones, too). My goal is to help make your experience on LinkedIn empowering AND profitable. Seriously. It's totally possible. Subscribe below! See you in your inbox! Subscribe! ​