|
Hey Reader! This post from Jackie made my day. Not because of the shout out (though that's nice!). But because of what actually shifted for her in just 3 weeks. Before: β Re-writing every post multiple times After: β Confident about what to post Three weeks. What changed? It wasn't about doing MOREWhat Jackie wasn't missing:
She was drowning in the "more." What she needed was LESS. Less second-guessing. The actual shiftJackie got a framework that gave her structure without making her feel rigid. She learned what to post that actually builds trust (not just gets likes). She stopped treating LinkedIn like a stage performance and started treating it like... well, like building relationships. The result? She actually enjoys it now. And it's working. If you're feeling what Jackie felt beforeYou don't need more tactics. You need clarity on: When you have those pieces? LinkedIn stops feeling like a chore. You stop rewriting posts five times. You stop planning weeks in advance because you're scared you'll run out of ideas. You post. You have conversations. You book clients. The community piece that's missingWhat I've learned after working with 70+ business owners? LinkedIn is constantly evolving. You can't "learn it once" and be done. That's why the people who come through my program don't just get a framework and disappear. My first cohort is transitioning into ongoing community support shortly - office hours, guest speakers, the accountability that keeps you sharp. Becuase this is about building something sustainable, not just getting you to graduation. My second cohort just kicked off. And January is halfway filled. (And what's so cool, about 25% of people in my cohort are past clients who came back because they still see the value!) If you're curious what that looks like, let's chat. Remember Jackie's shift wasn't about doing MORE. It was about getting clear on what actually matters. Until next time, P.S. The framework Jackie mentioned? It's my "Know, Like, Trust Content" framework and simplifies things so much. You don't need fancy tactics. You need clarity on what each piece of content should accomplish. And it works! This is one of the 3 pillars we cover in the REALationship Growth Method: personal branding, content, and social selling. You get it all. β |
Struggling on LinkedIn? I've got the REAL LinkedIn Strategy to help you get more visible and win more sales.
Hi Reader!It's that weird week between Christmas and New Year. That awkward time where no one knows what day it is or what you should be doing. Our matching family PJs just arrived yesterday. (Yep, dropped the ball on that one). But I'm wearing them now because why not.π I'm taking a much-needed break this week, so I'm cheating a little...instead of my usual newsletter, I want to flip it. I'm guessing LinkedIn is a thorn in your 2026 side What areas are you struggling with? A. Staring at a...
I'm ending it with everything I wanted - and I almost missed it. Hi Reader, Here's my year in review + and where I'm heading in 2026: January My son had just spent 4 weeks in the NICU. We were days away from moving across the country. I had 2 clients, $38k in credit card debt, hospital bills piling up, and a fractured foot because why not. When we looked at childcare costs vs. what my husband could make, the math didn't math. So we bet everything on my business. He became a stay-at-home dad...
Hey Reader, 3 clients last week were making the same mistake. 3! One is struggling to get into this top defense company even though they've already worked with them... I asked who heβs reached out to of the 43 people he's connected to at that company. His answer? βNo one.β One was feeling good about where her content was. She's new to LinkedIn so this has been a process, but she's now having her team post the content (which is totally ok! If you have the support, amazing!) but that meant...