(here's how)

Hi Reader,

I went into my vacation last week fully expecting a small 5th cohort in my program.

And I was totally okay with it. I’ve been going hard with all these cohorts, a launch every other month. But I’d booked a week-long vacation with my family, the first time taking off more than a day ever! I wanted to actually be present with my family, sit on the beach, and not spend the whole trip stressing about filling spots. A smaller group felt like a fair trade for a real vacation.

Then I closed 5 clients. From the beach.

I've thought about why that happened, because it genuinely surprised me. It came down to two moves - neither included pressure sales.

The first:

I hosted an open office hours. No agenda, no sales push. I pitched it as exactly what it was: a chance to actually connect with my network, ask LinkedIn questions, and hang out. I did it because I didn't have a workshop coming up and I was about to be away, so I thought, why not create a space for people to genuinely connect with me? (And as I shared last week, I made the mistake of not actually pitching when people wanted me to!)

But that's what landed - I wasn't trying to sell anyone. I was trying to be useful and be real. And it turns out, when people get to experience how you actually show up, some of them decide they want more of it.

The second:

Instead of sending another email telling you why you should join my cohort, I let three women who'd been through it do the talking. I shared their testimonials, their results, their actual words. Not me making the case for myself, but real people sharing what changed for them.

You can only say so much about yourself before it starts to sound like marketing. But when someone else says it? That lands completely differently. That's social proof doing the work I never could.

So that's it. That's how a vacation I expected to be quiet turned into five new clients.

Create a genuine space to connect. Be real, be useful, drop the pitch. And then let other people tell your story for you.

It's the same thing I teach inside my cohort, and the same thing I believe about all of LinkedIn. You don't grow by selling harder. You grow by building real relationships and letting the proof speak for itself.

Toodles,

Natasha

P.S. My 5th cohort kicked off yesterday! 11 incredible women learning the REALationship Growth Method - a way to show up on LinkedIn that’s empowering, sustainable (I know y’all are busy!) AND profitable. Join the waitlist for my August cohort - doors open in 2 weeks!

ps.2 We had such a nice time at the beach! My son's favorite part? Pushing the wagon 😅 back and forth back and forth. All day. It was so freaking cute.

New here? Hi - I'm Natasha! I go on lots of LinkedIn tangents (and a few motherhood/entrepreneurial ones, too). My goal is to help make your experience on LinkedIn empowering AND profitable. Seriously. It's totally possible. Subscribe below! See you in your inbox! Subscribe! ​