(did I get ya?! 😉 )

Hey Reader!

Surprise - you're getting this on a Saturday now.

I had a realization this week.

When do YOU actually read newsletters?

For me, it's Saturdays. Not Tuesday when I'm drowning in back-to-back calls, emails, and everything else demanding my attention. AND when everyone else seems to send theirs out.

It's Saturdays... when I can actually breathe. When I have my coffee and can read in peace on the couch.

Most of us have our hands full during the week - one thing to the next. But Saturdays? That's more chill.

So why was I sending mine on Tuesdays?

Because... everyone sends on Tuesdays? Because that's what I thought I was "supposed" to do?

The thing that really got me?

I picked Tuesdays based on some invisible rulebook of "that's how it's done."

Just like how I waited a YEAR to start this newsletter because I thought I needed perfect branding, formatting, sections, all of it.

A FULL YEAR.

Then I sat down and thought about the newsletters I actually read. None of them have fancy branding. They're just... good content in my inbox.

But I'd convinced myself I needed it to be perfect before I could start.

This newsletter has been the most valuable thing I've added to my business. Ever.

The relationships it's built. The conversations it's started. The clients it's brought in.

I'm talking high 5-figures (maybe even 6 at this point - and I've only got 300 people on here!)

And I almost never started it because of made-up rules.

One year of waiting for perfect. Picking Tuesdays because "that's what you do."

Both are the same trap - following someone else's playbook instead of thinking about what actually makes sense.

So here's my question for you

What are YOU waiting on?

What invisible rulebook are you following?

Perfect branding before you update your profile?
Perfect messaging before you start posting?
The "right" day to publish?
The "right" time to reach out to that connection?

These rules we make up - or worse, the rules we inherit without questioning - they're costing us.

Not just time. But opportunities. Relationships. Revenue.

Start messy. Adjust as you go.

You don't need perfect to start.

You don't need to do it "the way everyone else does."

You need to start. Then figure out what works for YOU.

I'm switching to Saturdays because I look forward to reading newsletters on Saturdays - so maybe you do, too.

What are you going to change this week?

Until next Saturday,
Natasha

P.S. FINAL chance to get lifetime access to the community aspect of the group cohort - because, yes, I accidentally built a community. And it's AWESOME. Starting next week it will be a 6-month membership. Reply, "LFG" for deets.

P.S.2. Next week I'm going to share what Jackie said about the REALationship Growth Method after just 3 weeks! 🙌
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