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Hi Reader, I crossed 1,000 subscribers last week! This is wild to me because of how things started out. The story of this list is not a growth story. I announced I was starting a newsletter in May 2024 (!), found out a week later I was pregnant (🙈), and shelved the thing… for a full year! Then I launched it last May with 250 people and sat at exactly 250 for six straight months, because I had no idea what I was doing. It grew slowly after that and in the last four months it doubled (mainly because of my Profile Glow Up App - you should check it out if you haven't!) Throughout this last year, my newsletter became one of my favorite parts of my business, which I didn’t see coming. I assumed writing this would be a chore I'd eventually hand to AI. Instead it's where I work out what I actually think, and then everything else I do comes from here. It is also the MOST valuable thing I’ve brought to my business and can attribute directly or indirectly $200k over these last 15 months to my newsletter. And this is all because you actually read it. And that truly means the world to me. Your inbox is a crowded place and I’m honoured you’ve let me into your sacred space. I try to earn that slot every single week. So, with that. I’ve got an ask and a give! If any of these editions have been of any value to you, would you forward this to just ONE friend you think could benefit? I'd love to get to my next milestone of 2,000 in half the time as my first 1k. And because I don't want to only take, I'm hosting another open office hours September 30th at 12 ET. I’m going to share the 3 things I’m focusing on as we close out 2026. And we’ll dive into Q&A. Bring whatever you're stuck on. LinkedIn, content, profiles, DMs, the thing you've been avoiding. Last time was so much fun, I can’t wait to do it again! Thank you for being here. Really! Toodles, P.S. Seriously, come hang! Sept 30th at 12 ET. Register here! |
Struggling on LinkedIn? I've got the REAL LinkedIn Strategy to help you get more visible and win more sales.
Hi Reader, When people think about who "wins" on LinkedIn, they picture coaches, creators, consultants. The usual suspects. They don't picture a contract manufacturer. But one of my clients is a manufacturing shop. Think 3D printing, CNC machining, finishing...the kind of business most people assume has no place on LinkedIn. And yet this year, he's on track to grow roughly 50%. A big part of that? What we built with his presence on LinkedIn. Here's what changed: When Jason came to me, his...
Hi Reader! Fair warning, this has a LOT. But my August cohort (my 6th!) kicks off next week. Doors close on Friday. And I've got 2 spots left. So if you've been thinking about joining, this is for you. I want to take the guesswork out and give you the inside scoop. Why am I doing this? Welp, I'm as big a skeptic as they get. It took me 2 YEARS to hire the coach I work with now. 2 years of watching, reading his content, (even half-ass joined his community for a few months), deciding whether to...
Hi Reader, Most of y’all know me as the LinkedIn lady. So it might be strange to hear that I don't typically convert clients on LinkedIn. (Although, that should track, since my whole thing has always been that I'm on LinkedIn to get off LinkedIn (as are my cohort members, check this out!)) The platform starts the relationship. Something else closes it. I want to talk about that something else, because there's a version of it I think a lot of you are avoiding. Last week I taught an in person...