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Hi Reader, I crossed 1,000 subscribers last week! This is wild to me because of how things started out. The story of this list is not a growth story. I announced I was starting a newsletter in May 2024 (!), found out a week later I was pregnant (🙈), and shelved the thing… for a full year! Then I launched it last May with 250 people and sat at exactly 250 for six straight months, because I had no idea what I was doing. It grew slowly after that and in the last four months it doubled (mainly because of my Profile Glow Up App - you should check it out if you haven't!) Throughout this last year, my newsletter became one of my favorite parts of my business, which I didn’t see coming. I assumed writing this would be a chore I'd eventually hand to AI. Instead it's where I work out what I actually think, and then everything else I do comes from here. It is also the MOST valuable thing I’ve brought to my business and can attribute directly or indirectly $200k over these last 15 months to my newsletter. And this is all because you actually read it. And that truly means the world to me. Your inbox is a crowded place and I’m honoured you’ve let me into your sacred space. I try to earn that slot every single week. So, with that. I’ve got an ask and a give! If any of these editions have been of any value to you, would you forward this to just ONE friend you think could benefit? I'd love to get to my next milestone of 2,000 in half the time as my first 1k. And because I don't want to only take, I'm hosting another open office hours September 30th at 12 ET. I’m going to share the 3 things I’m focusing on as we close out 2026. And we’ll dive into Q&A. Bring whatever you're stuck on. LinkedIn, content, profiles, DMs, the thing you've been avoiding. Last time was so much fun, I can’t wait to do it again! Thank you for being here. Really! Toodles, P.S. Seriously, come hang! Sept 30th at 12 ET. Register here! |
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Hi Reader, Liz shared something that gave me tapping toes (you know…of excitement??). She recently had her BIGGEST month she's ever had in her business. 🥳 When Liz joined my cohort, her LinkedIn didn't reflect her at all. She had a stock photo of a person writing, a couple of books she'd worked on 8 years ago, and a lot of outdated info. She'd connect with people she met, and that was about the extent of it. Which is wild, because Liz does really incredible work with incredible people (she's...
Hey Reader, This is late . Usually my newsletter hits your inbox first thing yesterday morning. I even have a few of these written and sitting in the bank, so it wasn't a content problem...it was a life problem. I'm flying to Toronto today for a speaking engagement and found out on Tuesday that my passport expired. So I've spent the last 48 hours frantically sorting that out instead of doing the things I normally do. I didn't post Tuesday either, haven't posted today. And YET I still signed a...
Hi Reader, Today is my 3-year business anniversary*! And last week I was about to blow the whole thing up. 👀 Not entirely! But closer than I'd like to admit, and am still working through that as I type this. But let me rewind: (*technically it's 3 years since I signed my first client, launched my biz 3 months AFTER. See todays post for more info on that!) WHERE I'VE BEEN 3 years of building the plane while flying it. It started with 1:1 clients and B2B teams. Then about a year ago I launched...