Hey Reader!

Want to know the most underutilized part of most people's LinkedIn profile?

→ Recommendations.

You may think no one looks at them, but if someone's about to spend $1000s with you, you bet they're going to check you out everywhere.

They might not notice if you don't have any.
But they will sure notice if you do.

Here's a recommendation I got last week:

This is from Mahesh Guruswamy, who was the CTO of Kickstarter when we worked together. He's now the COO at Kajabi.

When someone is vetting me, they can see this. They can click on his profile.
They can verify he's real, he held those positions, and he said I'm "the real deal."

That builds trust faster than anything I could say about myself.
And right now? Trust is everything.

Because…we're in a trust depression
Not just a recession, a depression.

Everyone claims to be an expert.
AI can write anything that sounds credible.
Anyone can put "strategist" or "advisor" in their title.

How do you know who's real anymore?
You don't...unless you can prove it.

Why LinkedIn cares about this

Almost 3 years ago, Entrepreneur magazine published an article on LinkedIn’s algorithm that changed how I think about LinkedIn.
It was the precursor to what we're seeing now with 360 Brew (LinkedIn's new algorithm).

LinkedIn said they weren't celebrating virality anymore. They were rewarding "genuine expertise."
And their AI was learning to read everything on your profile to determine if you're legit.

That article got me thinking about how critical recommendations are.

Because here's what LinkedIn's AI can read:
Real names, real titles, real companies, specific results.
It knows the difference between someone with social proof and someone just talking a good game.

What better way to prove you do what you say you do?
Than by someone with their name, title, and how you helped them.
You can't fake this.

Someone actually went onto LinkedIn and wrote it.
Not a testimonial on your website that could be written by anyone.
Not a quote you might have made up. (Remember - trust depression. People fluff this stuff all the time.)
A real person vouching for you in a way that AI - and potential clients - can verify.

If you don't have recommendations on your profile, you're invisible in the trust economy.
You're asking people to take your word for it in a world where very few take anyone's word for anything anymore.
(Or at least, they want to trust, but they also just want a little proof to back it up. Recommendations give them that.)

And if you DO have great testimonials or Google reviews sitting somewhere else?
You're leaving money on the table by not putting them where people are actually looking.

Your profile is your storefront, recommendations are your proof.
Don't skip this.

Until next time,
Natasha

P.S. My next live workshop is April 2nd at 12:00 ET: Why Your LinkedIn Isn't Converting...and the System That Fixes It

​REGISTER HERE.​

See you there?! 👀