|
Hey Reader! Last week, three separate clients all said the same thing. “It works!” It being: the REALationship Growth Method…the full system. All three were skeptical at the start (and throughout, let’s be honest) But guess what? None of it came from a single post or a single DM. Most people think LinkedIn is about: So they do one of those things, don’t see results, and decide “LinkedIn doesn’t work for me.” But LinkedIn isn’t one thing. It’s a system. And every piece matters. What “it’s working” actually looks like Client 1: Two calls in one week. One from a comment she made on someone else’s post - the person had her website open for a week, found her through LinkedIn, didn’t even remember where she first saw her. The other from someone she worked with 10 years ago (hasn’t spoken with since either!) who referred her to someone in their network. “The content I’m putting out has formed that connection in her head.” Client 2: Felt behind for months. Showed up to our calls saying “I’ve got nothing.” But he actually did - inbound leads, a call for the next day, a collab. Then he showed up to our call last week, ready to renew our work together, “It’s actually working.” He left 2 industry associations he’d been in for years. Got more from LinkedIn in 4 months than from them in 2 years. “Thanks to you, I’m too busy.” Client 3: Sent me this: “I just had my OMG moment. Bottom line…it WORKS!” after someone booked a call with her after she’d been ‘courting’ them strategically. When it becomes second nature Right now it feels like a lot. Overwhelming, even. Profile, content, comments, DMs, who to follow. What to say. But once you understand it and start incorporating it into your life? It becomes second nature. You stop thinking about “what do I post” and start capturing content from your actual work. And then the opportunities show up, regularly, magically. That’s when you know: it’s working. We’re not shooting for one viral post. We’re building a flywheel that spins faster the longer you stay consistent. Trust deposits compound, relationships deepen, your name comes up in rooms you’re not in. That’s the system. And once it’s working? You don’t need to work harder, you just need to keep showing up. So if you’re in the messy middle right now. Posting but not seeing results, sending DMs that feel awkward, wondering if anyone even notices. Keep going. The pieces are adding up…you just can’t see it yet. One day you’ll notice that people are sharing your name, booking calls, and bringing you opportunities to you and you’ll realize: “This is actually working.” And if you want to save yourself some time and frustration by learning my system, we’ll be breaking parts of it down in my upcoming workshop: Why Your LinkedIn Isn’t Converting. April 2nd 12:00 ET (replay available if you can't make it!) Until next time, P.S. If you want to see how the pieces fit together for YOUR business, reply “LFG” and let’s explore what this would look like for you. |
Struggling on LinkedIn? I've got the REAL LinkedIn Strategy to help you get more visible and win more sales.
Hi Reader, I'm not ready yet.... but I'll keep you in mind. You know that line, right?The polite brush-off that sounds promising but usually means nothing. My client Scott heard it at a biotech event about a year ago. The guy seemed interested, it was a good conversation. But: "We're not looking for anything right now." Most people would've followed up once or twice, then moved on.Scott did something different.And six months later, that same person sent him a LinkedIn DM: "Hey, we're ready to...
Hi Reader, Favikon dropped their Top 10 Worldwide LinkedIn Personal Branding list on Sunday and... there I am - #10! Right after some genuinely impressive humans (including the legendary Chris Do!) My first reaction? Who even comes up with these things? My second reaction? Okay, this is kinda cool! Especially because I'm not chasing the algorithm, I'm not posting five times a week, I don’t spend hours on the platform (currently at 30-45min/day). I'm not doing anything that would make a...
Hey Reader! Want to know the most underutilized part of most people's LinkedIn profile? → Recommendations. You may think no one looks at them, but if someone's about to spend $1000s with you, you bet they're going to check you out everywhere. They might not notice if you don't have any.But they will sure notice if you do. Here's a recommendation I got last week: This is from Mahesh Guruswamy, who was the CTO of Kickstarter when we worked together. He's now the COO at Kajabi. When someone is...