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Hi Reader, You expect me to be a content creator on top of everything else going on? No, thank you. I've got a multi-6 fig business I run on my own (with a few contractors). A 15-month-old who's into everything (literal chaos). I'm the breadwinner. And I've got postpartum brain fog so bad I forget where I am mid-sentence. So the idea of me becoming a "content creator"? Laughable. And I can’t be the only one thinking this is blasphemy. Many of you feel it too, amiright? Running businesses while raising kids. Taking on postpartum hormones, perimenopause or menopause. Supporting your families in ways that add pressure you don't always talk about. The brain fog is no joke, the mental load is heavy, and the idea of adding "content creator" to your list of identities feels exhausting. (and to my male subscribers - I’m talking to you, too. I know you’ve got your version of family/aging stresses as I’m seeing it with my husband, too!) So I’m just going to say it: You don't have to be a content creator. You're a business owner who leverages content to grow your business. There's a difference. Content creators optimize for followers, likes, and going viral. Content creators post because posting IS their business. This reframe changes how you approach LinkedIn. It means you don't need to post daily. You need to show up consistently - not constantly. That's what I teach. How to leverage LinkedIn to grow your business without losing your mind. How to build a presence that opens doors - even when your brain is foggy and your plate is full. How to do this sustainably, as a business owner with a life. Because you're not a content creator. Toodles, P.S. It's time for my next workshop! P.S.2 Little man walks holding just one hand! (although he thinks I'm still holding his other ; ) DAYS away from walking all on his own! |
Struggling on LinkedIn? I've got the REAL LinkedIn Strategy to help you get more visible and win more sales.
Hey Reader, I was recently a guest on The Business Owner’s Journey podcast with Nick Berry. And I’m still pinching myself a little because this isn’t just any podcast. Nick has interviewed Jason Feifer (Editor-in-Chief of Entrepreneur Magazine), Dr. Benjamin Hardy (10x Is Easier Than 2x), and other heavy hitters in the business world. His show is all about shortening the learning curve for business owners - getting experienced entrepreneurs to pull back the curtain and share real lessons....
Hey Reader, Question for you: if you don't tell people how to work with you, how will they know how to work with you? Really obvious question, I know, but I find myself saying it to people all the time.I get it - we're not trying to be salesy on LinkedIn. And don’t get me wrong, it's totally okay to share promotional posts every so often. You should! The thing about LinkedIn…we don't want to FEEL like we're being sold to. But, I’m still selling in just about every post.The loophole? The P.S....
Hi Reader, A top creator asked me something interesting at the end of last year. "Are you feeling the algorithm change? I used to get 30,000 impressions. Now I'm getting a fraction of that." Honestly? I hadn't noticed. Not because my reach is magical. I've never gone viral. Never had those big numbers. But my business is better than it's ever been. But There Was a Change in the Algorithm: LinkedIn quietly rolled out something called 360Brew. It's one massive AI model that replaced thousands...