Hey Reader,
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Are you tired of trying to follow all these content frameworks?

— Engage, educate, entertain.
— The 80/20 rule (80% value, 20% promotion).
— The 4-1-1 rule (4 educational, 1 soft promotional, 1 hard promotional).
— MOFU BOFU TOFU (this one always makes me cringe a little - can't really explain why).

If you've worked with me or talked with me, you know I like to keep things simple.
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So I came up with a simple one:

The Know, Like, Trust Framework

Know: (40%) What you want to be known for: educational content: industry insights, expert guidance, thought leadership.

Like: (20%) Personal connection: storytelling, vulnerable moments, lessons learned, behind-the-scenes

Trust: (40%) Social proof: testimonials, case studies, earned media, IRL events

Most people try to create separate content for each category.

But there's a way to get all three in one post.

Your Calendar = Your Content Strategy

Look at your recent conversations:
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→ What problems did you solve for clients?
→ What questions got asked repeatedly?
→ What wins were shared?
→ What insights emerged during discussions?
→ What challenges came up?

Now share those (anonymously if needed!) as stories.

Here's why this works:

When you share a real client situation, you're hitting all three pillars:

Know: You're demonstrating your expertise by solving real problems
​Like: You're telling a story that shows your human side
​Trust: You're providing social proof that you actually help people

It's the content trifecta.

Examples:

Client call last week: "LinkedIn engagement feels so forced," she said.

That conversation became this post about how engagement feeling awkward is normal - just like how clumsy I was changing my son in those first few weeks home from the hospital. The reframe? LinkedIn is just the digital version of how you build relationships IRL.

Social media accountability class I'm taking: I'm documenting my journey from awkward to "less awkward" and using that as content. My own learning becomes material that helps others navigate the same challenges.

See how each story demonstrates expertise, builds connection, AND provides social proof?

Your Calendar Is More Than Client Calls

Don't limit yourself to just client conversations.

Your content goldmine (and I mean goldmine) includes:
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→ Prospect calls and discovery sessions
→ Networking events and conversations
→ Coaching or masterminds you're part of
→ Workshops you attend
→ Team meetings and brainstorming sessions
→ Industry events and conferences
→ Coffee chats with colleagues

Every interaction is potential content.

Your Never-Ending Idea Bank

As long as you're having conversations regularly - whether with clients, prospects, peers, or in learning environments - your idea bank will never dry up.

Every interaction is potential content.
Every insight you gain is expertise worth sharing.
Every challenge you face is a story others can relate to.

You're not creating content from thin air.
You're sharing the experiences you're already having.

This Week's Challenge

Look at your calendar from the past week.

Pick ONE conversation that stood out. Turn it into a story.
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Share the insight (keeping client details private, of course).

Watch how your audience responds when you share real, authentic experiences instead of generic industry tips.
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Toodles!
Natasha
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P.S. The best part about calendar-based content? It's authentically yours.
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No one else had that exact conversation or solved that specific problem.
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Your calendar is your competitive advantage - use it!

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