Hi Reader,

Not sure about the ROI of personal branding?

Events, when done right, will change your mind.

This is actually how I built a name for myself in the manufacturing space years ago. I was brand new to the industry, knew nothing, but used LinkedIn to prepare before every trade show. I researched who was going, reached out before I arrived, and stacked my calendar with meetings before I even walked through the door.

That approach brought in hundreds of thousands of dollars. Made me the go-to person on my team for events. And I still have clients today who first heard of me from those events back in 2018.

Now as a business owner, I use the same playbook. Since the last big event I went to, I 20x'd my investment. And that's just revenue. I can't even quantify the value in relationships formed and deepened.

But most people show up, do the thing, and then... nothing. Maybe a few LinkedIn connections. Maybe a follow-up or two. And then life gets busy and it all fades.

There's a playbook though. And the biggest takeaway is this:

Conversations don't have to start or end at the event. They can start long before, and continue on for a lifetime.

I was recently featured in Entreprenista where I break down the 8 things you can do on LinkedIn to maximize ROI from any event. Founders Weekend is tomorrow (!), but this applies to any event. Big or small, digital or in person. Obviously the bigger the event, the more prep. But even a local networking event can turn into real business if you're intentional about it.

​READ IT HERE.​

If you have any events coming up, this one's for you.

Toodles,
Natasha

P.S. Doors open for June cohort of the REALationship Growth Method on Monday! You can imagine we dive way deeper into the full playbook. Curious to hear more? Jump on the waitlist or respond "LFG."

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New here? Hi - I'm Natasha! I go on lots of LinkedIn tangents (and a few motherhood/entrepreneurial ones, too). My goal is to help make your experience on LinkedIn empowering AND profitable. Seriously. It's totally possible. Subscribe below! See you in your inbox! Subscribe! ​