Struggling on LinkedIn? I've got the REAL LinkedIn Strategy to help you get more visible and win more sales.
Not sure about the ROI of personal branding?
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Hi Reader, Not sure about the ROI of personal branding? Events, when done right, will change your mind. This is actually how I built a name for myself in the manufacturing space years ago. I was brand new to the industry, knew nothing, but used LinkedIn to prepare before every trade show. I researched who was going, reached out before I arrived, and stacked my calendar with meetings before I even walked through the door. That approach brought in hundreds of thousands of dollars. Made me the go-to person on my team for events. And I still have clients today who first heard of me from those events back in 2018. Now as a business owner, I use the same playbook. Since the last big event I went to, I 20x'd my investment. And that's just revenue. I can't even quantify the value in relationships formed and deepened. But most people show up, do the thing, and then... nothing. Maybe a few LinkedIn connections. Maybe a follow-up or two. And then life gets busy and it all fades. There's a playbook though. And the biggest takeaway is this: Conversations don't have to start or end at the event. They can start long before, and continue on for a lifetime. I was recently featured in Entreprenista where I break down the 8 things you can do on LinkedIn to maximize ROI from any event. Founders Weekend is tomorrow (!), but this applies to any event. Big or small, digital or in person. Obviously the bigger the event, the more prep. But even a local networking event can turn into real business if you're intentional about it. If you have any events coming up, this one's for you. Toodles, P.S. Doors open for June cohort of the REALationship Growth Method on Monday! You can imagine we dive way deeper into the full playbook. Curious to hear more? Jump on the waitlist or respond "LFG." |
REALationship Growth Method
Struggling on LinkedIn? I've got the REAL LinkedIn Strategy to help you get more visible and win more sales.
(here's how) Hi Reader, I went into my vacation last week fully expecting a small 5th cohort in my program. And I was totally okay with it. I’ve been going hard with all these cohorts, a launch every other month. But I’d booked a week-long vacation with my family, the first time taking off more than a day ever! I wanted to actually be present with my family, sit on the beach, and not spend the whole trip stressing about filling spots. A smaller group felt like a fair trade for a real...
(how to not do the same) Hi Reader, I've been so traumatized by being pressure-sold that I forgot to sell when people actually wanted me to. Last week I hosted my first ever open office hours. I opened it up to y’all - it was awesome. New faces, familiar faces, and even a handful of current clients! Really good questions the whole way through. It was everything I hoped it would be. And then, with about a minute left on the clock, someone asked, "So….can you tell us how it works to work with...
Hi Reader, My next cohort kicks off June 23rd, and there’s one spot left! Instead of ME telling you why you should take it, I’ll let three women who’ve been through it do the talking: 1. AMELIE → Her very first post in the program landed her a client. That fast. → Made her entire investment back in the first two months. → Went from fearing LinkedIn to actually being excited to show up. In her words: “Not only did I get my money back from clients, but I’ve now learned a skill that’s going to...