Hey Reader,

I launched my first ever funnel a few weeks ago. The REALationship Signal Map. It's a way to “read the room” on LinkedIn and find the people who are quietly waving hello to you.

Someone bought the full system that first weekend (a stranger, not even connected to me…so I guess these funnel things actually work?!)

But here's the interesting part. She responded to me right away and said, “these are great resources. But I’m confused because it goes against what the LinkedIn strategist I hired told me to do.”

As you can imagine, this is not the first time I’ve heard this (but this did make me smile especially big, I’m not going to lie 🤓).

I get it. Most LinkedIn advice out there tells you to send sequences. Pitch in the DMs. Follow up until they say no. Numbers game.

It feels gross because it kinda is gross.

But listen, my approach isn't "don't do outreach."

It's do outreach differently.

I don't do cold outreach. I haven't since my first sales job when they made me do it and I didn't know any better.

What I do instead is build a system that creates signals of intent, and then I act on those signals.

Here's an example from Monday. I'm part of a local startup group in Charleston. I reached out to someone in that group. Just a simple message. They responded back: "I’m interested in your services”

That's not cold. There's already trust established because we're in the same community. They've maybe seen my name around.

I didn't have to pitch. They asked.

That's the whole point of what we're building here.

Your profile is your hub.It needs to be clear about what you do, who you help, and how. A clear call to action. A place that showcases your expertise and builds trust before they ever talk to you.

Your content does the work of showing your expertise, your social proof, and letting people get to know you. ( My “Know-Trust-Like” content framework)

Your engagement pulls out the lurkers. Calls to action. Calls to engage. Starting conversations.

And when you do initiate those conversations? It doesn't feel like you're putting them through some icky sequence. It feels like a conversation that was supposed to happen.

Because it was.

Is this more pieces than just "send 100 DMs a day"? Yes.

But when you put it together, it doesn't feel like sales. It feels authentic. Organic. Like you're just talking to people.

That's the magic.

This isn't for everyone. If you want a quick hack or a script to copy/paste, this isn't it.

But if you want a system that feels like you? That actually works? That you can sustain?

That's what I help people build.

Reply "LFG" if you’re ready to build yours. My June cohort is halfway full and I’ve got 1x 1:1 spot left for a June start!

Toodles,
Natasha

P.S. If you want to start with the Signal Map that stranger got a few weeks ago, take a peak here. It'll show you the most common signals to look for and how to act on them.

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New here? Hi - I'm Natasha! I go on lots of LinkedIn tangents (and a few motherhood/entrepreneurial ones, too). My goal is to help make your experience on LinkedIn empowering AND profitable. Seriously. It's totally possible. Subscribe below! See you in your inbox! Subscribe! ​