Hi Reader,

I find myself saying this daily: if you think it, you can build it.

And I'm literally mind-blown by how true that actually is.

For example:

I built an app. An actual app. It helps my clients update their profiles: headline, banner, about section, and experience section. And it's all my IP. Years of how I've done profile messaging for clients, the patterns I've noticed, the frameworks I've refined.

It started as a prompt. Then I turned it into a Claude Artifact (which didn't work). So I said screw it, I'll build an actual app. I worked with Claude on the code, dropped it into Replit, and now I have this tool that I use to scale my coaching.

The quality is as good as if I was doing it manually (again, because it's all my IP!). And it's cut my time by... I don't even know…95%?!

(Oh, and if you want to check it out, I even made a version available to you).

That's where we are right now.

Which is WILD. I'll admit, it's a little scary how fast everything is moving. There's a new tool, feature, update everyday. I have FOMO that I don't have a whole team of AI agents running my business behind the scenes (yet).

But what just hit me: most people are still using AI to respond to emails and figure out what to cook with leftovers in their fridge.

If you're here, reading this, thinking about how to leverage AI to amplify your knowledge, your thought leadership, your point of view? You're already ahead.

So here's something I've been challenging my clients to think about:

What's the first step of how you work with people? What's something you explain over and over again? What piece of your expertise could you turn into something tangible that people can experience before they ever work with you?

We're in a trust recession right now. Everyone's skeptical people are being burned left and right (this morning alone I saw two posts about someone being burned out of $21k and another for $5k!). So the more you can create something of real value that shows, "Hey, I'm legit, I know my stuff, and here's proof," the more you're going to stand out.

That's what a good lead magnet does. You're giving people a taste of how you think, how you work, and what it's like to be in your world.

What would be a good entry point into your orbit? And then think about how you could build it. Because, again, "If you think it, you can build it." (Ooh just got goosebumps typing that!)

Now we have the tools to make it happen.

What an exciting time to be alive.

Toodles,
Natasha

PS. This newsletter was inspired by the messages I keep getting about the app. Like these below.
Want to use it to Glow Up your profile like 25 other people have? Get it here.​

(Literally - I used this at an event last weekend, I put it on my business card, 25 people opted in!!)

New here? Hi - I'm Natasha! I go on lots of LinkedIn tangents (and a few motherhood/entrepreneurial ones, too). My goal is to help make your experience on LinkedIn empowering AND profitable. Seriously. It's totally possible. Subscribe below! See you in your inbox! Subscribe! ​