Struggling on LinkedIn? I've got the REAL LinkedIn Strategy to help you get more visible and win more sales.
He became a bestseller overnight (without ads, pr, or a team)
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Hi Reader, How’d he do it? → Strategic LinkedIn presence, hands-on support, and re-engaging with his network. When Rohit came to me, he had a book launching in three months, a business to run, and a 5 month old. (You might not have a book launching. But a product, a service, a podcast, a new offer, a rebrand? Or if you're just trying to get more eyes on what you already do. This is for you) He was time-poor and had already spent a lot of money on LinkedIn marketers who gave him the "what" and claimed to give him the "how," but he ended up doing all the work himself and getting no leverage. He was burning through holidays and family time trying to figure it out. And still not seeing results. Something I realized pretty quickly was that he was sitting on a gold mine he'd been ignoring. Wharton. McKinsey. Private equity. Years of relationships he'd unintentionally let go cold because he was "too busy doing the work." He didn't need to build an audience of strangers, he needed to activate the people who already knew him. So that's what we did. Three things came out of our work together: First, it wasn't just about LinkedIn. Our partnership evolved into broader marketing strategy. We looked at his whole network and how to actually leverage what he already had. Second, I simplified LinkedIn for him. He's a numbers guy who loves working in the business more than on the business. And sometimes he’d overcomplicate things. I demystified LinkedIn and showed him tools none of the previous "experts" had. Third, I was hands-on. I wrote posts for him. I wrote his email sequences. I set up Claude for him. I gave him copy to edit and react to. He wasn't doing all the work himself anymore. (This is what you get when you work 1:1 with me.) The result? #1 International Bestseller His message to me after: "I genuinely could not have pulled this off without your help. 100% zero doubts." *** But the other half? Engaging with your current network. The people who already know, love, and trust you. When's the last time you said hi to Meg from legal five years ago? Or Bob from your old company you used to collaborate with? There are decades of people in your network you don't even think about because we're not used to just dropping by and saying hi. *Bonus* you'll actually find purpose when doing "business development" because you're nurturing actual relationships and deepening the ones you already have. It won't even feel like sales. The new people? They'll come in through the work you're doing with your profile, your content, your conversations, and following up on those signals (aka the other half of the REALationship Growth Method). Most of the people I work with have been depending on word-of-mouth and referrals, but doing it sporadically or unintentionally. The system we build together activates your network through your LinkedIn personal brand and email. If you have a network but haven't been nurturing them intentionally, if they don't know what you're up to today, let's fix that. I've got 1x 1:1 spot left for this quarter, and my June 23rd cohort has 3 spots left! Reply LFG and let's go. Till next time! P.S. I had a client exit two agencies for 7+ figures. She told me she doesn't need a business coach, but that's how she sees me. I'm not just a LinkedIn coach. I'm your thought partner in LinkedIn, business, networking, email, the whole sales funnel. Ready to build yours? : ) |
REALationship Growth Method
Struggling on LinkedIn? I've got the REAL LinkedIn Strategy to help you get more visible and win more sales.
(here's how) Hi Reader, I went into my vacation last week fully expecting a small 5th cohort in my program. And I was totally okay with it. I’ve been going hard with all these cohorts, a launch every other month. But I’d booked a week-long vacation with my family, the first time taking off more than a day ever! I wanted to actually be present with my family, sit on the beach, and not spend the whole trip stressing about filling spots. A smaller group felt like a fair trade for a real...
(how to not do the same) Hi Reader, I've been so traumatized by being pressure-sold that I forgot to sell when people actually wanted me to. Last week I hosted my first ever open office hours. I opened it up to y’all - it was awesome. New faces, familiar faces, and even a handful of current clients! Really good questions the whole way through. It was everything I hoped it would be. And then, with about a minute left on the clock, someone asked, "So….can you tell us how it works to work with...
Hi Reader, My next cohort kicks off June 23rd, and there’s one spot left! Instead of ME telling you why you should take it, I’ll let three women who’ve been through it do the talking: 1. AMELIE → Her very first post in the program landed her a client. That fast. → Made her entire investment back in the first two months. → Went from fearing LinkedIn to actually being excited to show up. In her words: “Not only did I get my money back from clients, but I’ve now learned a skill that’s going to...